SEO strategies

2018 SEO Strategies Every Business Owner Should Consider

Just like it happens with good wine, SEO is getting better with age. Today, online business success is pegged to how good your SEO is. And while you thought 2018 would less rely on SEO “savviness” to register good results, you are dead wrong about that. To give you a heads up, here are 2018 SEO strategies every business owner should consider.

Gear your energies for long clicks

SEOLong clicks mean the time visitors spend on your website reading and digesting information on your posts. You not only need to attract more traffic to your website but also keep them longer on your site to convert.

To achieve long clicks, your content needs to be the very best and relevant to your target group. Keep your content updated and you will be surprised by people spending hours on your site. Another trick is to make sure your content is valuable to the reader is keeping it updated because if it is, they will always come back for more.

Speed optimization

Online traffic is a bunch of the most impatient people you will ever come across. They cannot wait for longer than 10 seconds for your pages to open. This is why you need to speed up your pages. It is time to trim you irrelevant stuff and only leave valuable information on your site.

This way you will be guaranteed of your pages to open in under 3 seconds. According to Google, 56% of searches are abandoned because they are not fast enough. Make sure your searches are not part of the abandoned list.

Be good with your PR

If you did not know, there is a lot of PR in SEO. Things like guest posts from authoritative bloggers or posting an interview with an industry influencer are some of the ways to get your good name out there.

It is time to play proactive PR and show to your target audience that you are their best source of whatever products or services they are looking for. If you are able to project a good image and a very clean name, you will make your way fast into the influencers’ circles. That is one of the best things that could ever happen to your website.

Ensure the best UX for all devices

User experience is going to get big in 2018. For those who will ignore it, they are going to be shocked by how much business they will lose for that. The desktop era is not what it used to be; mobile devices are taking over.

While you should not completely abandon the desktop approach, it is time you make provisions for the mobile users. Create content that they can easily access from their mobile devices and you will have them for as long as you need them.

Final word

Do not take chances with your SEO in 2018. It is time you came forward with the best practices and woo people to your site. It is not rocket science to keep your online traffic growing by the day; it only takes simple steps to have just that.…

Digital Marketing

What is Digital Marketing and What are the Benefits to a Business

Have you lately seen a product advertisement on your phone? You have seen it on the internet sometimes, right? This is part of digital marketing. It entails marketing of services and goods through digital mediums. The art of incorporating this strategy in the marketing functions of a business is increasing by the day. The more digital devices are being used, the easier it is to reach potential customers compared to traditional mediums like brochures. What other benefits to your business come with digital marketing?


Online marketingFor a small firm to compete with big ones in the market, reaching to as many clients is key. Doing this through calls, product campaigns, newspaper ads and brochures may not give them a real competitive edge as it is too costly. For instance, some social media platforms offer to reach an audience of a thousand people cheaply. It could cost you many times more for the same on a newspaper ad.

Digital marketing offers many avenues for even startup companies without websites to advertise their products. SEO, engaging and advertising through social media, pay per click, displays and content marketing are some of the means. The greatest investment in these is time, but you expect profound results at the end.

It is measurable

Business success depends on the response of clients to products and services over time. But how best can you tell the effectiveness of your product campaign? Digital avenues offer you a chance to see how the greater community of buyers is responding to your product through visual tools.

Through your site analytics, you can see how people respond plus the feedback they give. This will help you make more informed decisions as you are not guessing your figures.compared to a radio advert, the online one can tell you more about the target clients while giving you better numbers for analysis.

Reaches out to more people

Digital marketing is available to most people than any other kind of marketing. Imagine how many people visit the internet every day, or how many have phones. Unlike the number of people who can afford the daily paper, digital marketing can reach a great and diverse crowd compared to all other mediums known.

Easier to reach and convert Ideal clients

Digital Marketing strategiesDigital marketing zeros down to the specific clients who are interested in your products. Use of search engine optimizations, display services, pay per clicks and social media adverts ensure that you get clients who are specifically interested in your services.

You can also hook potential clients. Clients interested in products like yours can easily get into your site and find you already offer what they need and more. This may, in turn, convert them to lifetime clients.

Levels the competition

Digital platforms allow you an online presence, which has as much potential to attract potential clients as other companies enjoy with other types of marketing strategy. Investing wisely in it will keep your company growing and abreast of the change.

Digital marketing is a sure way to invest in. Any company that has future plans to keep growing and providing sustainable solution has to invest in marketing the digital way.…