Just like it happens with good wine, SEO is getting better with age. Today, online business success is pegged to how good your SEO is. And while you thought 2018 would less rely on SEO “savviness” to register good results, you are dead wrong about that. To give you a heads up, here are 2018 SEO strategies every business owner should consider.
Gear your energies for long clicks
Long clicks mean the time visitors spend on your website reading and digesting information on your posts. You not only need to attract more traffic to your website but also keep them longer on your site to convert.
To achieve long clicks, your content needs to be the very best and relevant to your target group. Keep your content updated and you will be surprised by people spending hours on your site. Another trick is to make sure your content is valuable to the reader is keeping it updated because if it is, they will always come back for more.
Online traffic is a bunch of the most impatient people you will ever come across. They cannot wait for longer than 10 seconds for your pages to open. This is why you need to speed up your pages. It is time to trim you irrelevant stuff and only leave valuable information on your site.
This way you will be guaranteed of your pages to open in under 3 seconds. According to Google, 56% of searches are abandoned because they are not fast enough. Make sure your searches are not part of the abandoned list.
Be good with your PR
If you did not know, there is a lot of PR in SEO. Things like guest posts from authoritative bloggers or posting an interview with an industry influencer are some of the ways to get your good name out there.
It is time to play proactive PR and show to your target audience that you are their best source of whatever products or services they are looking for. If you are able to project a good image and a very clean name, you will make your way fast into the influencers’ circles. That is one of the best things that could ever happen to your website.
Ensure the best UX for all devices
User experience is going to get big in 2018. For those who will ignore it, they are going to be shocked by how much business they will lose for that. The desktop era is not what it used to be; mobile devices are taking over.
While you should not completely abandon the desktop approach, it is time you make provisions for the mobile users. Create content that they can easily access from their mobile devices and you will have them for as long as you need them.
Do not take chances with your SEO in 2018. It is time you came forward with the best practices and woo people to your site. It is not rocket science to keep your online traffic growing by the day; it only takes simple steps to have just that.…