| Description: | A large proportion of the population will never join a gym. This may be for a variety of reasons:
Financial - they may not have the disposable income to pay gym fees;
Commitment - they feel that they would not frequent the gym often enough to benefit from the fees;
Or a variety of other reasons both real and perceived.
Therefore, my company offers 'pay-as-you-go' fitness classes (e.g. aerobics, body conditioning, body blast etc.) in local community venues (e.g. community centres and primary schools). My company provides professional, safe, fun and effective fitness classes for the community without having to pay huge fees. It's message is - You don't have to pay an expensive monthly fee to benefit from effective, professional and up-to-date fitness instruction.
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